Born in Guangdong in 1971, Ajia graduated from Fudan University with a bachelor's degree in law in 1992. After work related to law, university education, and business, he gradually turned toward children's books and children's reading. In 2000, he co-founded the children's website Hongniba with Detective Radish; in 2002, they co-founded the Hongniba Reading Club, focusing on children's book research and reading promotion.
Ajia writes picture books and books on children's reading and picture-book studies, while also contributing reviews and columns to publishers, newspapers, magazines, and professional websites. His reference works include Original Picture Books: Selected Readings and Highlights, Handbook of Promoting Children's Reading, A Little History of Picture Books, 101 Books That Fascinate Children, and The Power of Childhood.
His picture books include Nezha Stirs Up the Sea, Tennis Dream: The Story of Champion Li Na, Painting a Horse, Five-colour Stones, Li Bai Seeks a Teacher, and Mischief King A Pu.
As a translator, Ajia has translated more than 370 children's books by 2026, mainly picture books, as well as children's fiction and major reference works such as Talking about Picture Book Creation, Dear Genius, Why Picture Books Matter, and Playing with Shapes.
He has served on many children's book award juries and reading projects in China, including the Wenjin Book Award, the Hsin-Yi Picture Book Award, the Astra International Picture Book Writing Contest, the Chen Bochui International Children's Literature Award, Top 10 Children's Books, and iRead 100.
Ajia is also a well-loved storyteller. Since 2007, he has helped plan and host the Capital Library's storytelling training program Sowing the Seeds of Happiness, and he hosts the Ximalaya program Ajia Tells Stories.
Bridge, here, is not a metaphor for branding alone. It names a working method: to connect languages, picture books, criticism, public reading culture, and the ongoing history of children's literature.
